ABOUT
嗨，我是胡家綾，專門從事視覺設計策略，品牌定位和用戶研究的設計管理製作人，擁有8年以上的設計工作經驗，專案執行領域包含平面視覺設計、互動介面設計，展覽製作及動態影像設計。
作為設計主管，我的最終目標是發掘並支持團隊中各領域的創造者 - 支持團隊幫助他們成長，同時保持他們的創作的快樂和動力。
注重創意核心發展和專案成果，在動態影像設計及視覺設計的各個方面均具有實際執行經驗。
擅長在與跨領域團隊密切合作的同時，協助團隊開發以受眾體驗為導向發展的創新視覺策略。
Hi, this is Jialing Hu, a Design Producer, specializing in visual design strategy, branding, and user research with more than 8 years of experience working in design.
As a Design Leader, my ultimate goal is to bring out the best in my team. My intentions are simple and genuine – to support my people to help them grow, while keeping them happy and motivated.
Creative and results-oriented professional with hands-on experience in all aspects of motion graphic design. Expert at developing innovative visual strategies including animation and motion graphics while closely collaborating with cross-functional teams.
SKILLS & EXPERTISE
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透過方法論和分析，解決各種問題。
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具備不同軟體的技術技能，可以利用各種工具和流程來確保設計品質和交付成果。
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語言能力：中文、英文、台語
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Equipped with a proven ability to address and resolve various issues through methodical and analytical approaches.
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Exhibit solid technical skills in utilizing diverse cutting-edge tools and procedures to guarantee high-quality products and deliverables.
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Display articulate communication skills with bilingual fluency in English and Chinese.
WORK EXPERIENCE
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Design Manger
TKLAB, 2021 - Present
TKLAB是一個只在官方平台銷售的品牌電商，專注於保養品及保健食品，品牌宗旨是產品品質及消費者體驗為優先。非常注重於消費者資料，並利用數據分析進行行銷活動安排。為擴展消費客群，同時經營餐飲事業，包含餐酒館、手搖飲及燒肉店。
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管理設計團隊以及聯繫外包設計團隊，確保每個執行過程的產出都能打到標準
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為完整傳達品牌理念而進行跨部門合作，包含商品開發部門、採購部門及IT團隊，溝通產品行銷賣點、減省產品製作成本，並協同開發更好用的使用者平台。
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帶領團隊進行行銷活動製作，指引每個行銷活動的主要宣傳方向，為公司製作行銷素材。包含品牌網站、官方APP、社交媒體、宣傳冊、投放廣告及影片內容。
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重塑公司品牌，為新的業務擴張階段做好準備。 包括全新子品牌的識別設計以及相關的延伸設計。
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TKLAB is a branded e-commerce company only sold on the official platform, focusing on skin care products and health food. The brand's purpose is to give priority to product quality and consumer experience.
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A strong focus on consumer profiles and the use of data analytics for marketing campaigns.
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To expand the customer base, TKLAB also operates a catering business, including a bistro, beverage shops, and grill houses.
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- Managing the design team as well as freelancers to ensure every milestone is met and quality is up to standard.
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- To carry out cross-departmental cooperation in order to fully convey the brand concept, including the product development department, the procurement department, and the IT team, communicate product marketing selling points and collaborate to develop a better user platform.
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- Lead the team on art direction in creating marketing materials for the company. The brand's website, official APP, social media, brochure, presentation deck, banner ad, event, and video content were included.
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- Revamping the company's brand to prepare for the new business expansion phase. This includes the new design of a completely new sub-brand and the associated guidelines and templates.
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Creative Director / Branch Manager
IOIO Creative, 2018 - 2021
台灣十下創作是一個專注於多媒體創作及內容行銷的團隊，作品多為平面設計、品牌策略、動畫影片合成及展覽製作。
目前擔任分公司經理及設計專案製作，負責帶領設計團隊在不同場域中以視覺設計完成客戶需求，如展覽、活動、互動設計、動態影像及平面視覺設計等等。
除香港總公司及紐約分公司外，在國內持續與許多客戶夥伴維持良好關係，如國立臺灣科學教育館、台灣樂天及高雄市都發局等等。
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規劃在臺分公司營運策略，以推動設計生產並實現業務目標。
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確保營運策略符合總公司的政策和程序以及品牌形象。
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根據不同領域的客戶需求進行品牌研究，並進一步針對不同群眾設計策略及執行計畫。
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與視覺設計師，插畫師，企劃文案及動態設計師組成的團隊進行合作，帶領創意團隊根據製作需求和製作流程來進行資源分配。
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負責制定時間表和預算；並在與客戶的溝通中確任專案核心價值，問題，決策和方法。
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負責製作團隊的成員招聘，並監督視覺製作團隊，來確保專案執行過程中的設計完整性。
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負責與外部供應商聯繫，以完成專案製作（包括設計，配樂，旁白和音效）。
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展示在各種媒體（包括網頁及行動平台）中創作和執行動態影像設計的專業知識，使設計師，合成師和動畫師能夠更順利進行協作。
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Plan and implement operational strategies to drive design production and achieve business target
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Ensure operations are in compliance with company policies and procedures as well as brand image.
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Interacted with a team consisting of the graphic designer, illustrators, copywriter, and motion designer for final artwork and resource allocation of the Creative Team on content slates and upcoming work
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Created storyboard and concept art for pitches, and developed design plans, concept, and layout for motion graphic project
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Coordinated with Art and Creative teams to understand project scope and objectives, and with the Design Team and cross-functional partners to define project requirements
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Took charge of generating schedule and budget; overseeing meetings and design reviews; and identifying key ideas, issues, decisions, and action items in meeting notes
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Facilitated recruitment for the production team, as well as supervision of a team for visual element production, while ensuring intact design integrity during implementation by thoroughly assessing builds
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Acted as the key point of contact with external vendors for the completion of the video including design, music, vocal, and sound effects
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Demonstrate expertise in creating and executing motion graphics in various media including web and mobile, as well as facilitating design, compositing, and animations
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Head of Animation team / Motion Graphics Producer
Simple info, Apr 2015 - Jul 2018
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負責動態影像設計,動態影像作品超過百件,包含國泰世華, IBM及VOLVO
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掌握多種不同風格的影像設計專案進行與規劃
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整合平面設計師, 插畫師, 動畫師及企劃團隊,在製作流程中確認作品品質是否符合設定
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配合客戶需求,協助影像設計風格提案及分鏡設計,並協助客戶與製作者的溝通協調
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與不同的設計團隊合作,使團隊確認專案目標,並能夠一起定義設計範圍
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負責安排專案資源分配,包含人力資源, 費用以及時程規劃
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為動畫團隊招聘成員,使團隊完整並保有風格的多元及品質的一致性
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負責外部廠商聯繫,包含外包設計師及音效音樂製作者
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Held accountability for motion design, delivering over 100 projects involving Cathay Bank, IBM, Sebamed, and Volvo
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Handled various working and communication styles on over 80 video projects by creating and implementing design and animation for project integrations
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Interacted with a team consisting of graphic designer, illustrators, copywriter, and motion designer for final artwork and resource allocation of the Creative Team on content slates and upcoming work
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Created storyboard and concept art for pitches, and developed design plans, concept, and layout for motion graphic project
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Coordinated with Art and Creative teams to understand project scope and objectives, and with the Design Team and cross-functional partners to define project requirements
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Took charge of generating schedule and budget; overseeing meetings and design reviews; and identifying key ideas, issues, decisions, and action items in meeting notes
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Facilitated recruitment for the Animation Team, as well as supervision of a team for visual element production, while ensuring intact of design integrity during implementation by thoroughly assessing builds
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Acted as key point of contact with external vendors for the completion of the video including design, music, vocal, and sound effects
成功在社交媒體上獲得了多個專案的多種見解，這些項目包括“被害人的秘密”，“所有人的性別書”和“台灣動畫史系列”
憑藉動畫“被害人的秘密”（動畫的設計製作）獲得了2017年金針設計獎，2017年紅點設計獎和2018年If設計獎的殊榮，該動畫涉及動態圖形設計的製作，在項目管理方面獲得了800,000次觀看， 在社交媒體上有13,000次觀看
Notable Accomplishments
Successfully obtained multiple views on social media for various projects including “The Mystery of Victim Blaming”, “Everyone’s Gender Book” and Taiwan animated history series
Received distinctions as recipient of the Golden Pin Design Award 2017, Red Dot Design Award 2017, and If Design Award 2018 for the animation "The Mystery of Victim Blaming" which involved the production of motion graphics design gaining 800,000 views on project management and approximately 13,000 views on social media
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CMF Designer
NOON Design, Jun 2018 - Apr 2019
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負責電動機車概念設計,包含3D建模及模型渲染
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負責產品行銷視覺設計及展示設計
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與客戶及溝通窗口協調設計目標與規劃
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Skillfully carried out electric motor bicycle design; 3D modeling and rendering; finalized ideas and concepts presentation; and product visual illustration and layout design
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Coordinated with clients and account managers regarding business objectives and requirements of job developing design briefs for the client's purpose
EDUCATION
DESIGN PHILOSOPHY
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出色的設計是要彌補現實與目標之間的差距。
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設計是一項團隊運動。 跨領域的協作團隊，共享目標和責任。
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設計是關於我們對要設計的人的影響。
它是由辯論，決策，反覆執行，權衡等因素定義的。 -
Great design is about closing the gap between what currently exists and what you’re aiming for.
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Design is a team sport. Cross-functional and collaborative teams, who share goals and accountability across disciplines.
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Design is about the impact we have on the people we are designing for. It’s defined by the debates, the decisions, iterations, trade-offs etc.